DaviesMoore has been the Idaho Steelheads primary agency for a number of years. In 2015, we proposed a campaign refresh as many elements within their brand had become tired and outdated. As the designer on this refresh, I came up with an art direction that was current, appeals to the sport crowd, and could be used across the board despite a smaller budget - It was important to use assets from previous years. The concept was put to use in billboards and later applied to all components such as TV commercials, print advertisements, social campaigns, and the website. I enjoy this campaign because of the consistency throughout the entire brand and the break through we had with the client. We were able to push them towards something they would have never gone for in the past but ultimately improved the brand.