Together with DaviesMoore and The Nature Conservancy of Idaho, i developed a high-end printed collateral piece that TNC Idaho's staff would be able to give to potential donors. The booklet was meant to be a sort of coffee table book printed on beautiful felt textured stock. Each page has a hero image of Idaho related to the specific content on each page and within each section there are smaller photos and their captions. Not only is the book very visual, it's meant to be engaging and interactive with directional arrows and shorter pages that reveal addition photos. At the end of the booklet you will find a color coded map that links to hand outs of specific areas in Idaho. That way, TNC staff is able to customize the donor package based on their interest before going into a meeting. Once the physical booklet was created, I built out a digital presentation that works linearly but has the ability to navigate based on conversation.