Spending a summer in Sitka, AK, I was asked to rebrand a local coffee hut. Fishing is a major part of the island's economy and general way of life. Keying on these elements, I was please with how the mark turned out. I also wanted to come up with something that she could use in variety of ways for merchandise and collateral and also be something she could do herself for less production costs as she is a new business owner. Watercolor elements could be carried out on many paper items manually which also creates a unique and handmade product.